Mexico Tourism Board Backs Campaign to Promote Safety in Mexico

24 Oct

The Mexico Tourism Board wants to fight misconceptions about safety in Mexico, and they plan to do so with a new $30 million ad campaign. Over the next few weeks the campaign will release TV ads featuring real-life vacationers coming back to the US after a vacation in Mexico. The great idea behind the campaign is that its “Americans talking to Americans to communicate that it is a great place and a safe place.” This is a wonderful idea since whom would you trust more than your friends and family? The website mexicotaxiproject.com will soon be up and host a number of clips from this campaign.

USA Today has the scoop about Mexico’s new tourism campaign. There are a number of people who have commented on the article further driving the misconception that Mexico is unsafe, if you have time please add a comment letting people know about your experience with safety in Mexico!

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